Tata Sky sings up Big B as brand ambassador, to spend Rs. 40 crore on marketing | ET BrandEquity
Tata Sky, a direct-to-home (DTH) player, has earmarked Rs 35-40 crore to spend on marketing alone as it plans to press the accelerator with its new marketing blitzkrieg.
The DTH player has roped in Bollywood star Amitabh Bachchan as...
Tata Sky signs up Big B as brand ambassador, to spend Rs. 40 crore on marketing
Tata Sky, a direct-to-home (DTH) player, has earmarked Rs 35-40 crore to spend on marketing alone as it plans to press the accelerator with its new marketing blitzkrieg.
The DTH player has roped in Bollywood star Amitabh Bachchan as...
Tata Sky signs up Big B as brand ambassador, to spend Rs. 40 crore on marketing